History & Background

SEADS was born from Under1Tree - a sustainability accelerator and innovation hub dedicated to rethinking how businesses design, produce, and deliver products within a circular economy.

Built on over six years of research and development, multiple patents, and collaboration with leading FMCG partners, SEADS evolved into the technological engine powering this ecosystem, creating intelligent infrastructure for circular supply chains.

Our expertise sits at the intersection of digital technology, packaging innovation, and consumer data. By connecting these domains, we enable brands to reduce waste, optimise resources, and transform operations with measurable precision and long-term impact.

Under1Tree Ecosystem

SEADS is a foundational pillar of the Under1Tree ecosystem - a global platform accelerating the transition toward circular and regenerative business models.

Under1Tree creates the collaborative infrastructure where innovation is tested, validated, and scaled. Initiatives such as the Rootd LabStore, a first-of-its-kind environment for co-developing sustainable packaging and intelligent retail solutions, provide real-world conditions to prototype and deploy transformative ideas.

Through this ecosystem, SEADS draws on shared research, cross-industry partnerships, and applied experimentation. The result is not isolated technology, but integrated systems designed to make sustainability measurable, scalable, and commercially viable.

IntrinsicAdvantage

Differentiation

What sets SEADS apart is our ability to combine intelligent technology, circular design, and commercial scalability into one cohesive platform

Intelligent by design

SEADS integrates IoT, AI, and real-time data to create systems that think, learn, and adapt. Our technology turns insight into action, enabling businesses to anticipate demand, reduce waste, and optimise performance through intelligent, self-evolving systems built for the future.

Sustainably scalable

SEADS embeds circular thinking at the heart of operations, transforming sustainability into measurable business growth. Our solutions reduce waste, improve efficiency, and deliver tangible environmental and commercial impact, proving that progress and purpose can thrive together.

Collaborative ecosystem

Through the wider Under1Tree network, SEADS connects manufacturers, retailers, and consumers within a unified circular framework. This shared approach drives transparency, innovation, and collaboration, accelerating the global shift toward smarter, more sustainable commerce.

Proven innovation