History & Background

Seads was born from Under1Tree, a sustainability accelerator and innovation hub that has spent years transforming how businesses design, produce, and deliver products in a circular economy.

Building on over six years of R&D, multiple patents, and a network of leading FMCG partners, Seads emerged as the technological foundation of this ecosystem, focused on creating intelligent tools for circular supply chains.

Our expertise bridges digital technology, packaging innovation, and consumer data, allowing brands to reduce waste, optimise resources, and reimagine operations with precision and purpose.

Under1Tree Ecosystem

Seads forms a core part of the Under1Tree ecosystem, a global network driving the shift toward circular and regenerative business models.

Under1Tree provides the collaborative platform where ideas are tested, refined, and scaled, including initiatives like the Rootd LabStore, a first-of-its-kind environment for co-developing sustainable packaging and smart retail solutions.

Through this connection, Seads benefits from shared innovation, cross-industry partnerships, and a unified mission: to build systems that make sustainability scalable and profitable.

Differentiation

What sets Seads apart is our ability to combine intelligent technology, circular design, and commercial scalability into one cohesive platform

Intelligent by design

Seads integrates IoT, AI, and real-time data to create systems that think, learn, and adapt. Our technology turns insight into action, enabling businesses to anticipate demand, reduce waste, and optimise performance through intelligent, self-evolving systems built for the future.

Sustainably scalable

Seads embeds circular thinking at the heart of operations, transforming sustainability into measurable business growth. Our solutions reduce waste, improve efficiency, and deliver tangible environmental and commercial impact, proving that progress and purpose can thrive together.

Collaborative ecosystem

Through the wider Under1Tree network, Seads connects manufacturers, retailers, and consumers within a unified circular framework. This shared approach drives transparency, innovation, and collaboration, accelerating the global shift toward smarter, more sustainable commerce.

Proven innovation